Meet your CFO

Scott Rodriguez

Scott Rodriguez

Fractional CFO

Bachelor’s Degree in Business Management

Master’s Degree in Accountancy

My Purpose (“ikigai”)

It wasn’t until I recently came upon the Japanese term “Ikigai” did I finally realize my purpose. It turns out, I had been swimming near the center of the diagram for most of my career. I just needed to step back to see how it’s all connected.

Ikigai is the intersection of:

1) What you love – Helping people, outside the box thinking, putting things in order, creative financial modeling, leadership philosophies, strategy, getting better

2) What the world needs – To advance with technology, harmonious working environments, work/life balance so people can focus on their familes and communities, an understanding of accounting and finance to make better decisions, marketing strategy

3) What you are good at – Accounting, financial analysis, database theory, advanced Excel modeling, process improvement, leadership skills, SOX level controls, critical thinking

4) What can you be paid for – All of the above

I have always had a deep passion for improvement and helping people. Making processes more efficient, automating manual steps through creative financial modeling, pushing myself and my team to constantly grow and get better. In my personal life, in sports, at work…I couldn’t help myself! It didn’t matter what role I stepped into, I wanted to make tomorrow better than today. I also wanted my co-workers to enjoy that same feeling of exhilaration and freedom.

Many businesses are owned by passionate individuals too focused on day-to-day operations or the bottom line to see that by freeing up time through process improvement, automation, and core leadership principles, they could provide better work/life balance and invest in their employees. This is what creates a culture and brand which in turn yields higher profits.

It’s all connected.

It is my hope to pass on my experience so that your business can thrive holistically.

Understanding your Financial Statements is the easy part. Leadership, process improvement, trust, relationships, marketing, strategy, etc.…mastering those things will change your life, elevate your team and help you achieve your goals.


(ee-key-guy) is a Japanese concept that combines the terms iki, meaning “alive” or “life,” and gai, meaning “benefit” or “worth.”

When combined, these terms mean that which gives your life worth, meaning, or purpose.